Then Jesus said to his disciples, "Whoever wants to be my disciple must deny themselves and take up their cross and follow me." Matthew 16:24
Big corporations hire branding experts when it comes to making their name more well known. Look at corporations like McDonalds and its' iconic Golden Arches, first the idea of the original owner. Then there is The Colonel for KFC and the iconic Chick Fil A cow.
An easily recognizable symbol or logo where immediately the name it represents comes to mind is what this trademark or branding is about. So what about the Cross? When you see it you immediately think of Jesus or should right? It is the 'logo' of those who identify with Christ.
Do you wear a cross around your neck, wrist, ears, or a tee shirt? That cross is more than a decoration but those who wear it should identify with Christ. Are you branded for Christ?
PRAYER: The cross means allot and help me never take it lightly when I wear it. In Jesus' name. Amen.